Elevating User Experience: UI Process and UX Research for Stash
Embarking on the journey to refine Stash's online platform, I engaged in a comprehensive UI process intertwined with thorough UX research. Delving into the needs and preferences of Nigerian fashion enthusiasts through user interviews and testing, we tailored Stash's interface to seamlessly align with user expectations, ensuring a fluid browsing and purchasing experience. From wireframing to prototyping, every step was crafted to balance aesthetic appeal with functionality, optimizing visual elements and navigation flows. Curating this system for Stash was a joy, and I'm excited to witness the brand's growth, confident in the solid foundation of user-centric design laid for its expansion.
Embarking on the journey to refine Stash's online platform, I engaged in a comprehensive UI process intertwined with thorough UX research. Delving into the needs and preferences of Nigerian fashion enthusiasts through user interviews and testing, we tailored Stash's interface to seamlessly align with user expectations, ensuring a fluid browsing and purchasing experience. From wireframing to prototyping, every step was crafted to balance aesthetic appeal with functionality, optimizing visual elements and navigation flows. Curating this system for Stash was a joy, and I'm excited to witness the brand's growth, confident in the solid foundation of user-centric design laid for its expansion.
